Privacy Policy

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Effective Date: November 15, 2018

Welcome to ReadingIQ™ (ReadingIQ), which is owned and operated by Age of Learning, Inc. (Age of Learning) We are committed to providing children with a learning environment where every book is just as fun as it is educational and where you can feel confident that your child’s privacy is protected.

This Privacy Policy describes the ways in which Age of Learning, Inc and its subsidiaries (collectively, we, our, us, or the Company) collect, use, and disclose information about you and the children who use your account through ReadingIQ, and any other websites, applications, and online services (Apps) that link to this policy (collectively, the Services) including ABCmouse® for Schools, operated by our wholly-owned subsidiary Age of Learning for Schools, Inc. (AofL Schools). AofL Schools provides School Accounts (as defined below) for schools, school districts, licensed childcare facilities, and other licensed educational institutions or programs (each, an Educational Institution). Our Services are directed toward children ages 2 through 12 years of age.

Please read this Privacy Policy closely. By using the Services, you agree to the handling of your information in accordance with this Privacy Policy.

Summary of Key Points

You should read this entire Privacy Policy and our Terms & Conditions, However, here are some key points:
  • The Services are backed by our Child-Safe Guarantee. This means that Accounts (as defined below) will never include any pop-up ads or other advertisements directed to children.
  • We will never sell or rent the Personally Identifiable Information (PII) of any User (as defined below) of the Services to a third party, except as described in this policy in the context of a sale of the Company. Personally Identifiable Information is defined in this policy as information that can be used on its own or with other information to identify, contact, or locate a single person or to identify an individual in context.
  • During ReadingIQ registration, the only information we may ask you to provide about a child who will be using the Services is the child’s first name (or nickname) and their grade level.
  • Other than in the places and for the purposes explicitly disclosed in this Privacy Policy, we do not knowingly collect any PII directly from Child Users (as defined below) under age 13. For more information about where in the Services we may collect PII from children, please see Section 3 Content You Submit below.
  • We do not ask for certain sensitive PII such as social security numbers, driver’s license numbers, or biometric data. However, paying subscribers are asked for payment information when they subscribe. Please see Section 3 Content You Submit for more information about how we safeguard payment information.
  • Because the security of your personal information is important to us, we only ask for PII when it is reasonably necessary to provide the Services. We also use commercially reasonable physical, technical, and administrative security measures designed to safeguard all information collected by the Services.
  • Adult Users (as defined below) may contact us or their Educational Institution, when applicable, at any time as described in Section 12 Contact Us, to request that we provide for their review or delete from our records any PII they have provided about Child Users associated with their accounts or that we cease collecting PII from those Child Users. For information about when we automatically delete PII due to account cancellation or inactivity, please see Section 7 Account Cancellation and Reactivation; Data Deletion.

Additional Protections and Information for School and Teacher Accounts

  • If you have access to the Services through a School or Teacher Account, additional privacy protections apply because student personally identifiable information (Student Data) as defined by the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g) and its implementing regulations (34 CFR Part 99) (collectively, FERPA), may be collected through the Services.
  • Student Data collected through the Services will only be accessed, collected, recorded, organized, used, or disclosed (collectively, Processed) as described in this Privacy Policy and where applicable in AofL Schools’ agreement(s) with the applicable Educational Institution. Student Data will be Processed consistent with all applicable laws including, but not limited to, FERPA.
  • Student Data will be deleted, or if requested by the Educational Institution, it will be transferred to the Educational Institution within 90 days (or a shorter time frame if required by applicable law) following the termination of the AofL Schools’ agreement with the applicable Educational Institution.
  • Student Data received in connection with providing the Services may be de-identified and used as described in this Privacy Policy.

Student Privacy Pledge

AofL Schools is a signatory of the Student Privacy Pledge. The Future of Privacy Forum and The Software & Information Industry Association introduced the Student Privacy Pledge to safeguard student privacy regarding the collection, maintenance, and use of student personal information. Since 2014, more than 300 companies have signed on. Signing the pledge demonstrates our commitment to safeguarding Student Data.

Table of Contents

1. Child-Safe Guarantee

The Services are backed by our Child-Safe Guarantee. This means that accounts will never include any pop-up ads or other advertisements directed to children. In addition, Child Users are blocked from accessing external links. External links will only be available if an Adult User enters his or her password.

2. Types of Accounts, Services, and Users

How we collect, use, and disclose information depends on the type of account and the type of user. We currently offer the following types of accounts through the Services: Family Accounts, Teacher Accounts, Classroom-Linked Accounts, and Community Center Accounts (collectively, Consumer and Other Accounts), which are described in our Terms & Conditions. Separately, AofL Schools provides School Accounts, which are only for Educational Institutions.

Consumer and Other Accounts and School Accounts are collectively referred to as Accounts, and the provisions of this policy apply to all Accounts. Any difference in how the Consumer and Other Accounts and School Accounts are treated is identified below.

Users of the Services include Child Users (children under age 18 who use the reading or read-to-me portion of the Services) and Adult Users (including parents and legal guardians of Child Users, Gift Account purchasers, teachers, and community center administrators).

3. Content You Submit

A. Information Users Provide to Us. As more fully set forth below, we and our third-party service providers collect information that Users provide when using the Services, including when Adult Users create an Account, sign up for Services, or contact us with a question, comment, or request, and when Child Users or Adult Users use features that allow them to create user-generated content. However, we will only use or disclose this information in accordance with this policy and applicable law. Please see Section 5 When We Disclose Information to Third Parties below for more information and how we limit disclosure of Child User information.

(i) Adult Users. Adult Users are asked to provide certain information about themselves when registering for any Account, including first and last name, email address, and telephone number (which is optional). The other information provided at registration depends on the type of Account or Adult User. For example:

  • (a) Payment information is collected from Adult Users who purchase a Family Account, including those who purchase a Gift Account for others. For your security, we do not store your complete credit card number in our databases but retain only the first six digits and last four digits so that we can identify your Account and respond to your requests and questions.
  • (b) A parent or legal guardian email address is collected when the Adult User purchasing a Family Account states that he or she is not the parent or legal guardian and when a teacher or community center administrator provides such addresses in order for parents or legal guardians to connect to the Teacher Account, Community Center Account, or School Account.
  • (c) The school or community center name and address (state and zip code only) are collected from Adult Users who register for a Teacher or Community Center Account. Adult Users who register for a Family Account, Teacher Account, Classroom-Linked Account, Community Center Account, or School Account are asked to provide the first name (or nickname) and grade level of Child Users who will be accessing the Services through their Accounts.

In addition, Adult Users can provide us with information through separate password-protected sections (that is, the Parent Section or Teacher Tools) of the Services. These sections, accessible via the Menu or Settings link on the Services, allow Adult Users to administer their Accounts, including when they add Child Users, provide testimonials, seek customer support, or submit comments or questions.

(ii) Child Users. In the future, we may enable users to create user-generated content through the Services. Creating user-generated content may include the ability to upload a photographic image of a Child User (Photo) or using the microphone of your device to record the voice of a Child User or Adult User. If you access the recording feature, it will record the voice of anyone speaking into or near the microphone of your device. Accordingly, the personal information of Child Users will be collected as described in Information We Collect from Users immediately below. Because a Photo or the recording of a Child User’s voice constitutes PII under Children’s Online Privacy Protection Act (COPPA), either feature requires verifiable parental or legal guardian consent under COPPA (Consent) for any Child Users under the age of 13. You represent that you are the Child User’s parent, legal guardian, or teacher and can provide Consent. This Consent applies to all of the children under your Account. We do not share the Photos, recordings, or data from these recordings with any third parties, and we only use the recordings internally in compliance with applicable law and this Privacy Policy. If at any time you wish to withdraw this Consent, you must discontinue use of any Photo or audio recording feature for Child Users.

If you submit any information relating to other people in connection with the Services, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

B. Information We Collect from Users. We and our third-party service providers collect information directly from Users of the Services in the form of the actions they take and activities they complete when using the Services. For example, from Adult Users, we may collect information about patterns of usage and order history; from Child Users, we may collect information about patterns of usage, which activities a child commences and completes, when a child starts and stops an activity, which areas of the Services the child frequents, and the number of questions answered correctly or incorrectly.

We and our third-party service providers also use a variety of technologies, such as cookies (small text files that the Services save on your computer or mobile device), to automatically collect certain technical information from your computer or mobile device over time and across different websites, including when you use the Services; your browser type, operating system, device type; the page served; your IP address; your geolocation; and the websites you visited prior to visiting the Services. When you download and use one of our Apps, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to your App, based on your device number.

We and our third-party service providers may use the information collected through these technical methods for a number of purposes, including delivering content, tracking and enhancing our Users’ experience on the Services, and delivering advertising to visitors of www.ReadingIQ.com when they visit other websites and applications. For example, when you return to the Services after logging in, cookies help the Services recognize who you are without you having to log back in. For more information, see Section 4 How We Use Information. The information collected through these technical methods on the child-directed learning portions of the Services are used only to support the internal operations of the Services. We do not allow third- party advertising networks to collect information about Users who are logged in to their Accounts.

If you do not want the Services to collect information through the use of cookies, you can set your web browser to reject cookies from the Services. Each browser is different, so you should check your browser’s Help menu to learn how to change your cookie preferences. However, please note that if you reject or block cookies from the Services, the Services may not function as intended. For example, you will not be able to remain logged in to your account, and therefore, you would have to log in during each page transition.

Features that allow you to create user-generated content by uploading a Photo or using the microphone of your device to record a Child User’s voice will collect the personal information of your Child User(s) in the form of audio recordings and photographic images. We will maintain the recordings and Photos but will not share these Photos, recordings, or any data from these recordings with any third parties. We use the Photos and recordings only internally in compliance with applicable law and this Privacy Policy.

(i) Location Information. We may collect and store information about your location to provide you with educational experiences or email updates that are tailored for your region. The location information we have access to may include (a) your zip or postal code, if you provide one to us; and (b) the approximate geographic region your computer or mobile device is located in, as determined from your IP address. You may be able to change the settings on your computer or mobile device to prevent it from providing us with such IP information. We do not collect from you your street name and the name of your city/town; however, we may obtain your address from a 3rd party vendor in order to send marketing communications. We also have access to your school or classroom location if you (as a Teacher) provide it to us.

(ii) Push Notifications and SMS. Additionally, if you downloaded the App on your mobile device to access the Services, as part of your use of the Services we may ask if you would like to receive push notifications, which may include alerts and notifications, badges, banners, and sounds on your mobile device. You may choose to stop receiving push notifications at any time by changing the settings on your mobile device. We may also ask if you would like to receive SMS text messages. Please note that your carrier may charge you for the text messages you receive. To permanently stop receiving SMS text messages from us (if you are located in the U.S. or Canada) text STOP, CANCEL, or UNSUBSCRIBE in reply to any SMS text message sent by us.

4. How We Use Information

We will never sell or rent the PII of any User of the Services to a third party, except as described in this policy in the context of a sale of the Company.

We and our third-party service providers may use the information collected from Users as follows:

A. Adult User Information. Information collected from Adult Users may be used:

  • To permit you to register and use the Services, including, for example, to send you communications about Child User progress or your Account or to allow you to provide Feedback through the Parent Section. For security purposes, the Parent Section is password protected.
  • For certain Consumer and Other Accounts to complete and fulfill your purchase, such as to process your payments, communicate with you regarding your purchase, and provide you with related customer service.
  • To respond to your inquiries and fulfill your requests, retrieve your password, or provide technical support.
  • For Consumer and Other Accounts to provide marketing communications that we believe may be of interest to you. While it is never our intention to send any marketing messages to children, if you believe a Child User has received such a marketing communication, please contact us as described in Section 12 Contact Us below. You can always choose to stop receiving these marketing messages by simply following the instructions contained in the message or if communication is by phone, informing the caller of your desire not to receive further phone communications. For all Accounts, you may not opt out of receiving administrative messages from us regarding your Account, such as password reset emails, customer support messages, and progress reports for School Accounts.
  • To deliver ReadingIQ advertising to you based on your visits to the non-child-directed portions of the Services (such as www.ReadingIQ.com), for example when you visit third-party websites and applications or via postal mail. We will never use information collected in the child-directed portions of the Services for targeted advertising purposes. We do not currently respond to web browser “do not track” signals; however, you may opt out of receiving online interest-based advertising from our interest-based advertising providers by visiting www.aboutads.info/choices. For more information about web browser “do not track” signals, visit www.allaboutdnt.org.
  • To measure the effectiveness of our advertising to Adult Users.

B. Child User Information. Information collected from Child Users may be used:

  • To measure a Child User’s performance in activities and to adapt a Child User’s learning experience to the Child User’s learning needs.
  • To analyze, provide progress reports on, or provide an assessment of a Child User’s performance to the Adult User on the Account.

C. Both Adult and Child User Information. Information collected from both Adult and Child Users may be used:

  • To allow us to assess and improve the Services, its educational content, and other services we provide, such as to improve our content and user experience; to research, evaluate, and improve the Services’ educational efficacy; and to inform our understanding of the Services’ user base.
  • To customize, adapt, and personalize Users’ viewing and content-consumption experience, such as by measuring a Child User’s performance in activities and adapting to the Child User’s learning needs.
  • To maintain and analyze the functioning of the Services.
  • As we believe to be necessary or appropriate (i) under applicable law, including laws outside your country of residence; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iv) to detect violations of and enforce our terms and conditions; (v) to protect our operations or those of any of our affiliates, including the security of the Services; (vi) to protect our rights, privacy, safety, or property or that of our affiliates, you, or others; and (vii) to allow us to pursue available remedies or to limit the damages that we may sustain (collectively, (i) through (vii) are Other Uses and Disclosures).

5. When We Disclose Information to Third Parties

A. Information collected from both Adult and Child Users will not be disclosed except in these circumstances:

  • To third parties who perform certain services for us, such as to process credit cards or conduct or evaluate research (for example, on the educational impact of the Services), provided that the service providers agree to keep the information confidential and to use it only for purposes that are permitted by this Privacy Policy.
  • When parents or legal guardians have linked a Family Account to a Teacher Account, as described in the Terms & Conditions, and the Adult Users of both Accounts will be able to review the progress and details of their Child Users within both Accounts.
  • As we believe to be necessary or appropriate as set forth above in Other Uses and Disclosures and in other instances substantially similar to those listed in this section.
  • Where legally required and in certain other cases, we may make such disclosures without first providing notice to Users.
  • Subject to confidentiality agreements, the terms of this Privacy Policy, and applicable law, information may be disclosed to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by, merged with another company, or we sell, liquidate, transfer, or license all or a portion of our assets in bankruptcy or otherwise. This means that if some or all of our assets are acquired or otherwise transferred or licensed, including in bankruptcy, that such acquirer shall be subject to the same commitments stated under this Privacy Policy.

B. In addition, with respect to Consumer and Other Accounts, we may use third-party advertising networks to collect cookie information about the visits of Adult Users to the non-child-directed portions of the Services as well as (i) to deliver interest-based advertising to those Adult Users, including ReadingIQ-branded advertising, when those Adult Users visit third-party websites; and (ii) to provide us with statistics about the effectiveness of our advertising on third-party websites. These third-party advertising networks may use this cookie information in accordance with their own privacy policies.

We do not disclose the personally identifiable information of any Child User to third parties for any marketing or promotional purposes.

C. We also may disclose de-identified and/or aggregated User information for any other purpose as permissible by applicable law—for example, the distribution of de-identified user records to outside researchers or the distribution of reports containing aggregate user demographic and traffic patterns—provided that no individual Adult User or Child User or any specific end-user device can be readily identified.

6. How to Access, Change, or Delete Account Information

A. Consumer and Other Accounts. An Adult User can review or change the information they provided when they registered for the Services, including by adding or removing Child Users to or from the Account; by updating information through the Parent Section of the Services; or for Teacher Accounts or Community Center Accounts, by using the Class Builder or Settings feature in the Teacher Tools. In addition, Adult Users may contact us at any time as described in Section 12 Contact Us below (i) to request that we provide for their review, or delete from our records, any PII they have provided about Child Users associated with their Accounts; or (ii) to cease collecting PII from those Child Users, as applicable. Please keep in mind that a request to delete PII may lead to cancellation of your Account or the inability to use certain Services, such as an audio recording feature.

When we change or delete any PII at your request, we will make good faith efforts to execute the changes in our then active databases as soon as reasonably practicable, generally within 24 to 48 hours. Changing setting options may not result in immediate changes to the settings, which are subject to our operations and maintenance schedules.

B. School Accounts. If you are using the Services through a School Account that is integrated with a school student information system (SIS), any request to access or make changes to or delete PII including Student Data must be made by the Educational Institution within the SIS. Once the changes are made within the SIS, the changes will automatically appear within the School Account.

If you are using the Services through a School Account and the Educational Institution is not integrating its SIS with the Services, any request to access, make changes to, or delete PII including Student Data must be made by the Educational Institution’s designated administrator for the School Account. The administrator will be provided access to the School Account User Profile pages in order to update, correct, or delete the information contained therein.

7. Account Cancellation and Reactivation; Data Deletion

At any time, Adult Users, with the exception of School Accounts, may cancel their Accounts through the Parent Section or Teacher Tools section of the Services.

For Family Accounts that have been canceled, if the Account remains inactive for 24 months we will delete all PII in our active databases associated with the Account (Account Information) unless otherwise stated in this Privacy Policy. The 24 months is provided so that you have the ability, following cancellation of a Family Account or inactivity, to reactivate your Account and potentially recover previous information and resume where the Child User left off. However, we provide no guarantee and shall have no liability or obligation to ensure that all Account Information and Services-related progress will be available or accessible or all learning or personalization features will be able to be recovered or resumed. If a User requests that PII be deleted prior to the end of the 24-month period of inactivity, we will take commercially reasonable steps to satisfy that request.

For Teacher Accounts and Community Center Accounts, if you cancel your Account, we will delete all Account Information within 48 hours after the cancellation, unless a Child User’s parent or legal guardian has linked to the Account either through a Family Account or their Classroom-Linked Account, in which case we will delete that Child User’s Account Information as described in the previous paragraph. Please note that canceling an entire Teacher Account or Community Center Account will result in the loss of activities and progress data for every Child User, except for Child Users whose parents or legal guardians have linked to the Account. If a Teacher Account or Community Center Account is not canceled, we will delete all Account Information 24 months after the last activity on the Account.

For Schools Accounts, Adult Users should contact their respective Educational Institution for any questions regarding account cancellation and data deletion. If an Educational Institutional terminates its agreement with AofL Schools, AofL Schools will delete, or if requested by the Educational Institution, transfer to the Educational Institution all Student Data within 90 days following the termination of the agreement with the applicable Educational Institution.

Upon Account cancellation, de-identified Adult and Child User information may nonetheless persist internally in our archive files or similar databases and may still be used on a de-identified basis for our internal support, administrative, and record-keeping purposes including, but not limited to, allowing us to improve the Services and other services we provide through research, evaluation, and analytics as permissible by applicable law.

Please note that following a request to delete information or your Account under Sections 6 or 7 of this Privacy Policy, information including PII may remain in backup or archive records, and we may retain certain data if required by law, relevant to preventing fraud or future abuse, or for legitimate business purposes, such as account recovery and customer support, and all subject to our internal records retention periods. All retained data will continue to be subject to the Privacy Policy in effect at that time and applicable law.

8. Links to Other Services

In certain non-child directed sections of the Services, we may include links to external websites or applications (for example, Facebook and Twitter). However, in order to protect children from accessing these external websites, an Adult User will be required to enter a valid password. These websites and applications are governed by their own privacy policies or information collection practices, which may be substantially different from ours. We encourage you to review the privacy policies and information collection practices of any external websites and apps, as those parties’ practices would not be subject to this policy.

9. Location of Information Processing

The Services are controlled and operated by us from the United States. Your information may be stored and processed in any country where we have facilities or in which we engage service providers, including the United States, which may have data protection laws that are different from those of your country. In addition, your information may be subject to access requests from governments, courts, or law enforcement officials in countries where it may be processed, under the laws of those countries.

10. Security

The security of your personal information is important to us, and we employ physical, technical, and administrative security measures designed to safeguard the information collected by the Services. We use industry standard SSL (secure socket layer technology) encryption to transfer PII. Other security safeguards include, but are not limited to, data encryption, firewalls, and physical access controls to buildings and files.

Account holders create a password in the registration process. You can help protect against unauthorized access to your account and PII by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account. At registration, we assign a Member ID to each Account, and use those Member IDs to authenticate logins, allow access to the subscription content, and monitor compliance. The Member ID is also used to authenticate users when requesting technical support. Access to information is limited (through user/password credentials and two-factor authentication) to those employees who require it to perform their job functions.

A. School Accounts. We are committed to maintaining the security and confidentiality of your and your children’s information including, but not limited to, any Student Data, which we receive through School Accounts. Some of the precautions we take include (i) limiting employee access to your and your children’s PII to only those employees with a need to such access to fulfill their job responsibilities; (ii) conducting background checks on our employees and specifically upon all employees who may have access to Student Data; (iii) requiring employees to sign confidentiality agreements upon hiring; (iv) conducting regular employee privacy and data security training and education; and (v) protecting PII with commercially reasonable physical, technical, contractual, and administrative security safeguards.

Please be aware, however, that no information system can be guaranteed to be 100 percent secure, so we cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to the Services over networks that we do not control, including the internet and wireless networks. If you have reason to believe that your interaction with us is not secure, please contact us as described in Section 12 Contact Us below.

11. Changes to Our Privacy Policy

We constantly try to provide the best services, and accordingly our Privacy Policy will change from time to time. If we update this Privacy Policy, we will notify you by posting the revised Privacy Policy on the Services, and for certain revisions that materially expand the ways in which we use or share the information previously collected from you through the Services, we will display an alert next to the Privacy Policy, display an alert upon log in to the Services, or directly communicate with you (for example, via the email address associated with your Account).

If you have a School Account, any modifications to this Privacy Policy will only apply to you and your Child User in accordance with the AofL Schools agreement with your Educational Institution.

12. Contact Us

Age of Learning, Inc., and Age of Learning for Schools, Inc., are each located in the United States of America. Age of Learning, Inc. is the operator of all of the Services for Consumer and Other Accounts. Age of Learning for Schools, Inc. holds licenses to sell, distribute, and operate ReadingIQ for Schools and School Accounts. Questions regarding this Privacy Policy and issues related to your or a Child User’s information for which you are responsible should be directed to us via any of the following methods:

For Consumer and Other Accounts

Mailing address:
Age of Learning, Inc.
Attention: Legal Department
P.O. Box 230
Glendale, CA 91209
USA
Telephone Number: 833.246.7944
Email address: privacy@aofl.com

For School Accounts

Mailing Address:
Age of Learning for Schools, Inc.
Attention: Legal Department
P.O. Box 230
Glendale, CA 91209
USA
Telephone Number: 833.246.7944
Email Address: privacy@aofl.com

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